SERVICE ONE Members Banking has developed a set of guidelines in order to assess sponsorship requests that we receive. These guidelines have been implemented to correctly identify events or organisations that are worthy of sponsorship support. If the request is of a charitable or philanthropic nature, it may be passed onto the Credit Union's community committee for assessment.

Guidelines

To be considered for sponsorship, your event or organisation should:

• Reflect the Credit Union's values in community support and development;
• Possess and maintain a high level of prefessionalism;
• Provide a means to reach our target audience (the Credit Union offers financial services to a broad age spectrum);
• Be local to our areas of business (Australian Capital Territory, South Coast and Snowy Mountains regions);
• Provide an effective communication channel to existing and potential members and when possible, offer the opportunity for Credit Union representatives to deal directly with this market;
• Have a history in dealing with sponsors or possess a high level of marketing sophistication that will ensure the Credit Union is backing an event/organisation that prides itself in the work that is carried out resulting in positive public feedback;
• Demonstrate the ability to work closely with the Credit Union marketing department in order to produce effective marketing strategies;
• Guarantee that no Credit Union competitor will be involved in the activity (this includes all financial providers); and
• For larger events, allow the Credit Union to develop and implement an effective marketing communications program tailored specifically to the event.

SERVICE ONE Members Banking will not consider sponsorship requests for any of the following:

• Sponsorship of organisations linked to controversial or contentious issues;
• Organisations driven by particularly divisive social issues;
• Those promoting anti-social disruptive activities such as gambling, alcohol or drugs;
• International events;
• Events sponsored by competitors;
• Individuals; or
• Requests from Credit Union staff or relatives/friends.

Information required

The following information is required to assess sponsorship proposals:

• Description of the event or organisation;
• Date, location and time frame of proposed activities;
• Demographics of attendees, audience, participants, members;
• Estimated number of attendees where applicable;
• Benefits to the Credit Union including access to databases, direct mail opportunities, signage opportunities etc;
• Total investment cost to the Credit Union;
• List of other sponsors involved;
• Business generation opportunities to the Credit Union; and
• Contact details for the applicant (phone, address, email etc).

Assessment Process

All requests are reviewed by the sponsorship committee. As a general rule, all applications take a minimum of 2 weeks to process. Applicants will be contacted as soon as the outcome is determined.

All applications should be forwarded through to:

Fax: (02) 6215 7171

or email your application or enquiries to:

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