SERVICE ONE has developed a set of guidelines in order to assess sponsorship requests that we receive. These guidelines assist in the identification of events or organisations that not only align with SERVICE ONE's values, but will offer an opportunity to help promote SERVICE ONE as a viable banking alternative for consumers.

Guidelines

To be considered for sponsorship, your event or organisation should:

• reflect the SERVICE ONE's values in community support and development
• possess and maintain a high level of professionalism
• provide a means to reach our target audience (SERVICE ONE offers financial services to a broad age spectrum)
• be local to our areas of business (Australian Capital Territory, South Coast and Snowy Mountains regions)
• provide an effective communication channel to existing and potential Members and when possible, offer the opportunity for SERVICE ONE representatives to deal directly with this market
• have a history in dealing with sponsors or possess a high level of marketing sophistication that will ensure SERVICE ONE is backing an event/organisation that prides itself in the work that is carried out resulting in positive public feedback
• demonstrate the ability to work closely with the SERVICE ONE marketing department in order to produce effective marketing strategies
• guarantee that no SERVICE ONE competitor will be involved in the activity (this includes all financial providers), and
• for larger events, allow SERVICE ONE to develop and implement an effective marketing communications program tailored specifically to the event.

SERVICE ONE will not consider sponsorship requests for any of the following:

• sponsorship of organisations linked to controversial or contentious issues
• organisations driven by particularly divisive social issues
• those promoting anti-social disruptive activities such as gambling, alcohol or drugs
• international events
• events sponsored by competitors
• individuals, or
• requests from SERVICE ONE staff or relatives/friends.

Information required

The following information is required to assess sponsorship proposals:

• description of the event or organisation
• date, location and time frame of proposed activities
• demographics of attendees, audience, participants, Members
• estimated number of attendees where applicable
• benefits to SERVICE ONE including access to databases, direct mail opportunities, signage opportunities etc.
• total investment cost to SERVICE ONE
• list of other sponsors involved
• business generation opportunities to SERVICE ONE, and
• contact details for the applicant (phone, address, email etc.).

Assessment process

All requests are reviewed by the Sponsorship Committee. As a general rule, all applications take a minimum of two weeks to process. Applicants will be contacted as soon as the outcome is determined.

All applications should be mailed or faxed to:

SERVICE ONE Members Banking
Attention: Sponsorship Committee
Locked Bag 1
DEAKIN ACT 2600

Fax: (02) 6215 7171

Alternatively, applications and enquiries can be This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .